Meta launches AI support assistant for Facebook and Instagram users

New Delhi (The Uttam Hindu): Meta Platforms on Thursday announced the launch of its new Meta AI Support Assistant for Facebook and Instagram, aiming to strengthen user support and content moderation across its platforms.

According to the company, the AI assistant can not only answer user queries but also perform several key actions on their behalf. The tool will be available 24×7 and is designed to respond in under five seconds.

What the AI assistant can do

As per Meta’s official update, the feature is being rolled out globally across Android, iOS, and desktop help centers. It is designed to assist users with a range of issues, including:

Reporting scams or fake accounts

Explaining reasons behind content removal

Submitting appeals against content takedowns

Managing privacy settings

Changing passwords and editing profiles

Currently, most of these features are available on Facebook, with Instagram integration expected soon. The assistant is built directly into the apps, eliminating the need to visit separate help pages.

Boost to content moderation

Meta also highlighted its efforts to enhance content moderation using advanced AI systems. These systems are capable of identifying scams, fraud, impersonation, and harmful content with improved accuracy.

During early testing, the company reported:

Detection of around 5,000 scam attempts daily

Over 80% reduction in complaints related to fake celebrity accounts

AI outperforming human teams in detecting adult content by nearly double

Meta stated that these advancements are expected to make its platforms safer while also improving the overall user experience.