Paan power: How a Delhi street stall became a Rs 15,000 crore empire

New Delhi(The Utta Hindu): A small paan shop in Old Delhi's bylanes, started by Dharampal Sugandhi in 1929, has transformed into a Rs 15,000 crore conglomerate, the Dharampal Satyapal (DS) Group. With popular brands like Rajnigandha, Catch, Pulse, and Pass Pass, the group has become a diversified business empire, featuring Bollywood stars like Anushka Sharma and Priyanka Chopra in its ads.

The group's journey began with Sugandh, a neighbourhood favourite for its aromatic offerings. The launch of Baba Zarda in 1958 and Rajnigandha Paan Masala in 1983 catapulted the brand to success. Today, DS Group owns Pulse candies, Catch spices, and luxury hotels, with a growing presence in the luxury retail segment.

With an annual revenue of Rs 10,000 crore and a target of Rs 20,000 crore, the family's net worth is estimated at Rs 15,000 crore. The group's success story has inspired social media users, who call it a "true startup story".

The group's expansion into global luxury markets, including the introduction of Swiss chocolate brand Laderach to India, has solidified its position as a major player in the industry.