Instagram's new update: 'Your Algorithm' feature puts you in control of your reels feed
New Delhi (The Uttam Hindu): Social media platform Instagram is now going to give a big power to its users. The company is coming up with a new feature through which users will be able to decide themselves which topics will be recommended to them by Instagram's algorithm. For the first time, Instagram is going to hand over the reins of its algorithm directly into the hands of the users, just like the facility is currently available on TikTok. This new change is starting from the 'Reels' tab, but gradually it will be implemented in 'Explore' and other parts of the app as well.
This feature being introduced by Meta has been named 'Your Algorithm'. Like the company's existing technology, this feature will also be completely operated by Artificial Intelligence (AI). Currently, this new feature for the Reels tab has been launched only in America yesterday, but the company plans to make it available in other countries and regions soon. After the introduction of this feature, users will be able to clearly see which topics Instagram currently considers 'interesting' for them. From the list of these topics, users will be able to choose which content they want to see more and which less or not at all.
The biggest advantage of this new feature will be that users' feeds will now be more personalized than ever before, based on their likes and dislikes. If a user's interests change over time, they can add new topics themselves and update the algorithm. This will get rid of unwanted content and reduce Instagram's "arbitrariness." Instagram has also stated in its official blog post that it wants to give users meaningful ways to control content as interests change over time. With the help of AI, users will now be able to easily customize the topics that shape their Reels.
The method of using this feature has also been kept very user-friendly. To control the Reels algorithm, users have to tap on an icon (two lines with a heart) in the upper right corner. This will show which topics Instagram thinks you are interested in. After this, you can change your priorities, type topics and set them to see 'more' or 'less'. Apart from this, an interesting option has also been given that users can share these interests on their story, so that their friends and followers can also know what they are interested in.