Akshay Kumar and Karan Johar’s reality show to offer ₹100 crore boost to fashion startups
Akshay Kumar and Karan Johar’s upcoming reality show will provide fashion startups a chance to secure funding from a ₹100 crore investment pool.
Mumbai (The Uttam Hindu): India’s first fashion-focused business reality show “Pitch to Get Rich” is set to return with its second season, bringing a massive investment opportunity for emerging entrepreneurs. The Fashion Entrepreneur Fund (FEF) has announced an investment pool of more than ₹100 crore, making it one of the biggest funding platforms for fashion startups in the country.
The new investment pool is 150 percent higher than the previous season. The show has a panel of prominent investors, including actor Akshay Kumar, filmmaker Karan Johar, industrialists Ravi Jaipuria, Naveen Jindal, Gaurav Dalmia and other business leaders, who will support promising brands with funding, mentorship and industry guidance.
Fashion startups working in apparel, footwear, accessories, sustainable fashion, D2C brands and lifestyle segments can apply for the show. Akshay Kumar said the initiative aims to help talented Indian entrepreneurs transform innovative ideas into successful global fashion brands.