Wow! Momo launches Indian Momo League to tap Indian Premier League buzz

New Delhi (The Uttam Hindu): Wow! Momo has launched the “Indian Momo League (IML),” a nationwide campaign aimed at boosting consumption during the ongoing cricket season. The initiative focuses on converting match-time viewership into higher order frequency and increased average spending, leveraging the excitement around tournaments like the Indian Premier League.

Built around the theme “Har City Ka Apna Momo,” the campaign blends city-based fandom with product innovation. The brand has introduced six city-inspired, color-coded momo variants across major cities including Kolkata, Chennai, Mumbai, Delhi, Bengaluru and Hyderabad. These variants are made using natural ingredients and are designed to reflect local identity while encouraging fans to support their teams through food during live matches.

To drive higher sales, the company has rolled out special IML combos that bundle momos, fries, and beverages into a single offering tailored for match viewing. The brand expects these combos to increase average order value especially as food demand reportedly surges during peak match hours. Customers purchasing these combos can also win match tickets, adding an incentive for repeat orders.

A key feature of the campaign is the “Live Momo Scoreboard,” which tracks real-time orders from different cities, creating a competitive and interactive experience for consumers. The campaign is being promoted through digital content, influencer collaborations and real-time marketing aligned with match schedules.

With this initiative, Wow! Momo aims to position its products as a go-to match-time snack while driving growth across dine-in, takeaway, and delivery channels during one of the country’s biggest sporting seasons.