Jain Community's Collective Clout: 186 Families Pool Resources to Buy Rs 149 Crore Luxury Cars, Saving Rs 21 Crore in the Process

New Delhi (The Uttam Hindu): Renowned industrialist and RPG Group Chairman Harsh Goenka has once again taken to social media to highlight the sharp business sense of Gujaratis and this time his post has gone viral for all the right reasons.

Goenka, known for his witty and insightful social media posts, shared an interesting story that perfectly captures why the phrase “business is religion” is often associated with the Gujarati community.

Taking to his official ‘X’ (formerly Twitter) account, Goenka posted a picture of a car showroom and revealed how 186 Jain families from Gujarat came together to make a massive collective purchase of luxury cars worth ₹149 crore. The strategic move, he noted, resulted in a staggering saving of ₹21 crore.

> “Only in Gujarat! 186 Jains came together, bought luxury cars worth Rs 149 crore — and saved Rs 21 crore in the bargain,” Goenka wrote, adding laughing and car emojis to his post.

He further commented,

> “When Gujaratis say ‘business is religion,’ they truly believe it.”

Goenka’s post immediately went viral, drawing admiration from netizens for both the ingenuity of the deal and his light-hearted appreciation of Gujarat’s entrepreneurial spirit. Social media users flooded the comments with praise for the community’s unity, financial intelligence, and collective negotiation power.

According to Goenka’s post, this single bulk deal allowed all 186 families to purchase their dream luxury cars while saving ₹21 crore — a testament to the power of group buying and smart financial planning. Many users described it as a “masterclass in business strategy” and a reflection of Gujarat’s deep-rooted commercial culture.

Goenka’s observation also resonated with his followers, who pointed out that Gujaratis have long been regarded as some of the most business-minded people in India, known for their innovation, unity and ability to turn every opportunity into profit.

The post has since garnered thousands of likes, shares and comments — further cementing Harsh Goenka’s reputation for spotlighting unique, positive and inspiring stories from across India’s business landscape.